I joke with bar owners and managers that if they so desire I can de-optimize their tap revenue. That’s what trying to brew 64 different styles in equal proportion would do. As a practical numbers person, I do understand that you have to give the people what they want.
A top-notch amber would be a huge part of making Dumbtown work as a business.
I know the Dumbtown ask is no small thing. I get that. A home brewer isn’t just giving up a substantial amount of time. Brewers are also (to a limited extent) giving up their beers.
The Dumbtown proposition is clearly a huge ask.
- Style: Amber
- Liner note: The intent is 64 styles of beer during the entire calendar year, not all at once. That would be crazy. I’m thinking more like some undefined number between 24 and 25 taps – whatever it takes.
- Beer tangent: Il Dorke wants to break the locks with beer.
Dumbtown is a problem filled idea. You want to compete in Denver’s craft beer market? Gee, that’s smart. How about quality control? It’s like I’ve constructed Dumbtown to maximize the opportunities for failure.
Hence, I Need a Beeracle.
This will be Dumbtown’s Parade of Lights Beer.
Yes, it is a reference to It’s a Wonderful Life. It’s the first of many. Confessed Capra zealot you got here. What’s the better movie Citizen Kane or It’s a Wonderful life? Personally, I’ll take the later. I’ll take all the George Baileys I can get.
Maybe one day Dumbtown can do spirits and serve the kinds of drinks Clarence tried to order but until then Dumbtown is just looking for a great beer that’s a little nuts.
- Style: Coconut Porter
- Liner note: Dumbtown has to give back (i.e., contribute to society) from day one. Dumbtown has to put its coin in the fountain everyday it’s open. Here, I would like to keep it simple – at least at first. I’d like to know that every time a beer sells Denver Public Schools get a dime. My wife says, “that should rhyme”, AS IF to imply I could do better. At this stage, my reaction is, perhaps, AND debt done dime doubles.
How does that dime or it’s double get delivered? I do not know. I’d like to hear what the 64 Ronin think about this.
- Beer tangent: Bury the business plan backwards